Opening in 2018

The Fife Arms in Braemar is being sensitively restored and returned to its former splendour as a first class hotel. The building is a significant landmark in the scenic village famed for the Braemar Gathering annual highland games, the Cairngorms National Park and its Royal Deeside connections.

Owned by Iwan and Manuela Wirth, co-Presidents of internationally acclaimed art gallery, Hauser & Wirth, The Fife Arms will build on and reflect their interest in heritage, tradition, contemporary art and culture. They hope to bring their love of art and design to the historic interiors of the building, creating a unique and transformative experience for guests. This begins with the artist and poet Alec Finlay, who is collaborating on the research and design of The Fife Arms. Responding to the elements in the landscape and culture of Upper Deeside and ensuring that these are represented within the building and remain central to the philosophy of the project.

Combining the traditions of the past with the best modern practices, the hotel will boast exceptional and unique accommodation with approximately 46 bedrooms, a restaurant serving local seasonal produce and facilities. With direct links to the stunning highland landscape, sporting estates, organised excursions, displays of contemporary art and special events, The Fife Arms will once again become the cultural hub of the village, supporting the local community and its interests.

General Manager of The Fife Arms, Federica Bertolini says, “I cannot wait to see the hotel once again become a focal point in the village. Braemar already has an incredibly active community and is bursting with hospitality talent. It will also offer many young people a real opportunity to live and work in this area.”


Crathie-based Scottish architects Moxon and interior designer Russell Sage are working on plans to revive the landmark building through careful restoration and discreet remodeling with little perceptible change to the exterior of the building. The majestic 19th-century façades will be revitalised but the distinct decorative elements that characterise the building will be retained in their entirety. The extensions are to be replaced with a series of efficient and architecturally sympathetic structures that complement and enhance the design of the rest of the hotel. The Victorian heyday of the hotel and its royal connections will inform the design and be reflected in the choice of furnishings and formality of the rooms.