A new neon work by Turner Prize-winner Martin Creed is unveiled to mark our re-opening celebrations

As part of our re-opening celebrations, we are so excited to share the unveiling of a specially created new neon, ‘Work No. 3435: EVERYTHING IS GOING TO BE ALRIGHT’ by the Turner Prize-winning artist Martin Creed. You can watch our re-opening video HERE.

Situated in the grounds of Braemar Castle, which dates back to 1628, the artwork will remain in situ for the rest of the summer and can be enjoyed by all hotel guests and village visitors.

Martin Creed is known for his hugely varied work, which is by turns uncompromising, entertaining, shocking and beautiful. His charmingly engaging photographic print of two dogs, ‘Work No. 1094’, is part of the hotel’s large art collection.

Our General Manager, Federica Bertolini said, “Our art collection never fails to delight, surprise and intrigue our guests.  The installation of ‘Everything is going to be alright’ in the open air is an extension of our collection – and a celebration of our glorious setting in the Cairngorms.  It will also be a very thought-provoking, but reassuring and smile-making, welcome to the village.”

Martin Creed, who grew up in Glasgow, is particularly known in Scotland for the much-loved Scotsman Steps in Edinburgh, a public staircase joining two streets made with more than a hundred different types of marble.  A work in blue neon, ‘Work No. 975: EVERYTHING IS GOING TO BE ALRIGHT’, has been on view since 2012 on the facade of the National Gallery of Scotland in Edinburgh.

The phrase ‘Everything is going to be alright’ has been used by the artist in a series of large-scale neon works since 1999 and draws on the comforting words Creed was offered by a friend.  He explains, “If you are upset and someone speaks to you to try to help you, even if the words are empty because no one knows what is going to happen in the future, it can still feel like a comfort.  No-one can really tell you everything is going to be alright, but despite that, many times in my life I have been very comforted by people saying something like that to me.”

The resulting work has never resonated so poignantly as in the current situation.

To co-inside with the Braemar unveiling, a new online presentation of Creed’s work at Hauser & Wirth will open on 8 August, assembling selected paintings, drawings, sculptures, tapestry, video and music, including a small-scale version of the multicoloured neon in an edition as part of the digital presentation.